Time Magazine went to great lengths to get the perfect cover photo for their upcoming drone issue, and anyone near the cover shoot in Northern California got a show for the ages.
On May 3, the New York City-based magazine joined with Intel in Folsom to put 958 drones in the air in order to mimic the iconic cover of Time Magazine. A photo of the event will be placed on the cover of their upcoming issue, aptly named “The Drone Age,” which will be released on June 11.
It was the largest drone show in the history of the United States.
To create the first TIME cover shot by a drone, we worked with @intel’s Drone Light Show team and @astraeusaerial—plus 958 drones set to display a precise shade of red, and another one to hold a camera in the air at just the right angle. The result was one of the biggest #drone shows ever produced in the U.S., so of course it drew some attention. One Folsom, Calif., resident interviewed by a local news reporter recounted, “Up in the sky, I saw the future.” Read, and see, the full Special Report at TIME.com/drones. Drone video still by TIME
Collaboration for the cover shoot involved Time Magazine, Intel’s drone light show team, Astraeus Aerial Cinema Systems and L.A. Drones. The 958 drones in Folsom stretched over 300 feet tall with only about 5 feet between each one, which ran the risk of collision when paired with the wind.
To see the incredible process, watch the behind scenes video.