In the midst of the devastating Camp Fire, which leveled the Butte County town of Paradise, Sierra Nevada released the Resilience Butte County Proud IPA, which has raised more than $8.4 million for the victims. Now, the Northern California craft beer giant is shifting the beer’s beneficiary to the victims of the Australian wildfires.
Sierra Nevada will continue to serve Resilience, with a different recipe, in its taphouse and in nearby stores and will now move the funds raised through the beer to Bushfire relief, allowing brewers to create the beer worldwide to assist with the aid.
“After fires devastated our community in 2018, we were humbled by the worldwide response to the Resilience fundraising effort,” Sierra Nevada said in a statement. “So when our brewing friends in Australia reached out to us asking if we would support a Resilience effort Down Under, we didn’t think twice. We are honored to support Resilience Beer for Bushfire Relief. We’ll be brewing their version of Resilience and serving it in our taprooms—all to help restore the Australian communities that have been devastated by bushfires.”
More than 1,400 US brewers brewed the original version of the Resilience IPA, raising millions of dollars for Campo Fire relief. The Australian Resilience Beer is a 5% Pale Ale being brewed by brewers both locally and internationally with all money raised going to a diverse range of charities and other causes, both big and small. Recipe development was completed collaboratively by a group of Australian brewers, ready to be shared with all interested parties, and there have been offers from all parts of the industry to assist.
The trend of raising money through craft beer was brought to prominence by five Shasta County breweries following the Carr Fire. They collaborated to create the Shasta Strong IPA, with all the proceeds going to Carr Fire victims.
The wildfires in Australia this fire season have been nothing short of devastating, burning 46 million acres, destroyed over 5,900 buildings and killed at least 29 people. An estimated one billion animals were also killed and some endangered species may be driven to extinction.
Northern California’s Outdoor Digital Newsmagazine