During the fires of 2018, a new trend emerged in Northern California when local breweries used craft beer to raise money for wildfire victims. Following the devastating Camp Fire a little over a year ago, Sierra Nevada has taken the trend to a whole new level.
The craft brewery giant out of Chico announced that in the year following the Camp Fire that destroyed the entire town of Paradise, the money raised from its Resilience Butte County Proud IPA has surpassed more than $8.4 million for the victims. The brewery has proven that although it’s become a staple in the national beer scene, its roots remain in Northern California.
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It’s been nearly a year since the Camp Fire struck our Butte County community. It’s been a very difficult year, but also a hopeful one. We’re proud to announce that more than $8.4 million has been raised through Resilience Butte County Proud IPA and the Sierra Nevada Camp Fire Relief Fund. Click the link in profile for info on how these funds are helping restore our home, and to see how you can still help. Thank you to our friends in the brewing industry and to our customers and community members for making this happen. We are honored to call Butte County home. #ResilienceIPA #ButteCounty
In the days following the fire, Sierra Nevada released the Resilience IPA, with all proceeds going to Camp Fire victims, and inspired 1,400 craft breweries to sign up and help in the brewing and distribution of the beer. The beer would end up raising millions of dollars in aid, one pint at a time.
The trend of raising money through craft beer was brought to prominence by five Shasta County breweries following the Carr Fire. They collaborated to create the Shasta Strong IPA, with all the proceeds going to Carr Fire victims.
The Camp Fire was the deadliest and most destructive wildfire in the history of California. It covered an area of 153,336 acres and destroyed 18,804 structures, mostly in Paradise, California.
If you’d like to donate to the Butte Strong Fund, go here.
Northern California’s Outdoor Digital Newsmagazine