On November 27, Sierra Nevada Brewing Co. continued their efforts to fundraise for Camp Fire victims by starting the brewing process for their brand new Resilience Butte County Proud IPA. The beer will be available in January, with all the proceeds going to people affected by the Camp Fire.
Sierra Nevada celebrated the occasion with famed Sierra Nevada Founder Ken Grossman allowing Butte County Sheriff Kory Honea to apply the first batch of hops designated for the craft beer:
Sierra Nevada has done a lot to support the victims of the Camp Fire, which burned merely a few miles from the brewery. They began by starting a relief fund and funding it with a $100,000 donation. Following the outburst of the fire, Grossman announced that they will be releasing Resilience Butte County Proud IPA and donating the proceeds to the Camp Fire relief fund.
“Many of you have asked if we will be brewing a fundraiser beer to support #CampFire relief efforts,” Grossman said on the brewery’s Instagram page. “The answer is a resounding “yes.” We are proud to announce that we’ll be brewing Resilience Butte County Proud IPA and donating 100% of sales to Camp Fire relief.”
Grossman also asked for support from fellow breweries in doing their part to help those affected by the fire.
“In addition, we are also asking every brewery in America to brew Resilience and do the same. I’m sending a letter to brewers across the country, inviting them to join us in a collaboration brew day on Tuesday, November 27. We are working with malt and hop suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales, as well.”
Well, if one of the most famous and well-respected brewers in the world asks for help from his fellow brewers, he usually gets it. Brewers big and small across the nation took to social media to show their support of Sierra Nevada’s fundraising efforts:
What a great way to raise funds for those affected by the devastating Camp Fire! We will continue to cover this fundraising story, including when and where you can find the Resilience Butte County Proud IPA.
Northern California’s Outdoor Digital Newsmagazine