Mt. Shasta Brewing Co. Removes Hindu Image from Beer Label Following Public Complaint

The Mt. Shasta Brewing Company has removed the rendering of a Hindu god from its beer label following complaints from a Hindu statesman.

The beer Mountain High IPA shows an image of Lord Ganesha on its label. After complaints from Rajan Zed, the brewery has removed the image from its website and will likely discontinue the label after its inventory has been sold.

Zed, who is president of Universal Society of Hinduism, had complained about the image in December with an email to news agencies.

“Breweries should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities,” read the email. “It was deeply trivializing of immensely venerated Hindu deity Lord Ganesha to be portrayed on a beer label.”

The brewery’s general manager Jeff Elliott indicated they will sell off the remaining inventory of the bottled beer before removing the image from its label.

Mt. Shasta Brewing Co. is known for its funky names and logos, including its Lemurian Lager and Shastafarian Porter. The brewery made national headlines in 2008 with its marketing campaign “Try Legal Weed.” After being ordered to remove the slogan from their bottle caps The ACLU helped them argue their First Amendment rights and the slogan was allowed to stay.

Here is our trip to the brewery known for good food and craft beer:

Active NorCal

Northern California's Outdoor Digital Newsmagazine

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